07 January 2009   > Home  >> Article: What Is CRM? Everybody who profits from CRM has their own definition of what it is, but they're agreed as to what it is not: CRM isn't about technology any more than hospitality is about throwing a welcome mat on your front porch...read article By David Sims - Article used with permission from CRMGuru.com  >> Test Drive Xcelsior The first set of business productivity applications that seamlessly weaves together the core business functions of sales, customer service, business administration and financial management. For further information and to register for this demo please click here Case Studies IT Industries Leading North East computer network and e-business specialist Knowledge I.T uses Xcelsior to drive and control growth plans...more Telecoms Industries Telecommunications company Executel has successfully expanded its business in the North East of England with the help of Xcelsior...more